WWU’s marketing department asks “How do we make sure that in future years ‘we are not as white as we are today?'”
This question has been posed several times already by University President Bruce Shepard.
President Shepard equates a “white” student body and faculty to “failure.”
A school-wide questionnaire at Western Washington University (WWU) asked the community “How do we make sure that in future years ‘we are not as white as we are today?’”
The question, released through the communications and marketing department’s daily newsletter Western Today, comes on the heels of admonishments given in multiple convocation addresses by WWU President Bruce Shepard for the university’s “failure” to be less white.
“Every year, from this stage and at this time, you have heard me say that, if in decades ahead, we are as white as we are today, we will have failed as university,” Shepard said in the 2012 speech.
And in a recent blog post on WWU’s website, Shepard echoes these sentiments, saying those who do not agree “have not thought through the implications of what is ahead for us or, more perniciously, assume we can continue unchanged.”
“In the decades ahead, should we be as white as we are today, we will be relentlessly driven toward mediocrity; or, become a sad shadow of our current self,” he wrote.